Welcome to Self-Himprovement.

We're Passionate About Seeing Folks Build their Ideal Lives

We launched in 2018 as an alternative to men's magazines that seemed to only ever care about boobs, cars, and living in penthouses. Now, we're doubling down on helping guys of all kind feel better in their own skin by creating fitness, wellness, and lifestyle content that is:

  • Authentic
  • Transparent
  • Impactful
various people exercising

Our Mission and Purpose

After several years of writing for men's lifestyle brands, Blake Reichenbach, our owner and managing editor, got tired of seeing only one type of man portrayed in the content he was tasked with writing. The "marketing persona" he always got from employers was pretty much the same from brand to brand. 

The persona was white, tall, muscular, college-educated, and affluent. He lived in major cities, like Los Angeles or NYC. His sexuality was never explicitly defined– even if the brand new most of their customers were in the LGBTQ+ community. He was apolitical. 

While there's nothing inherently wrong with any of these things, it's a pretty small box to put manhood and masculinity in. That small box made Blake claustrophobic. He was tired of seeing his content for guys with dark skin edited out of existence. He grew bored with seeing plus-size guys rewritten to– at most– be average; he grew angry with seeing "average" being coded to mean thin or athletic. Not to be melodramatic, but a piece of his soul died every time he wrote about queer culture only for an editor to make it heteronormative.

He wanted to write for a publication that left the box of masculinity open. When he couldn't find one, he created one. Thus, SELF-HIMPROVEMENT (formerly known as BlakeWrites) was born. 

Now, Self-Himprovement leverages Blake's background as an ISSA-certified personal trainer and gym rat to create fitness and wellness content that goes beyond the usual "get thin and have big biceps" advice you see in other men's publications. 

A Place for Hims, Thems, Hers, and Xirs 

While our audience is predominately male and we primarily write about issues affecting masc-identifying folks, we also think that our content is right for, well, anybody. Regardless of what you were assigned at birth or labels you use/ don't use– you're welcome here! 

We fully recognize that we have room to improve and can do more to showcase even more voices and experiences, and that's something we're actively working on. In particular, we're working hard to build up enough revenue to pay more trans voices, nonbinary voices, and BIPOC voices to contribute to our platform.