It's time to build the life you deserve.

Self-Himprovement Mission and Purpose

We create personal development, entrepreneurship, and wellness content to empower folks to create their ideal lives. 

Whether you're aspiring to something grand or just wanting to be a bit happier in your daily life, we create content for you. At Self-Himprovement, our main goal is to build a community of empowered, motivated folks who are actively building the life they've always dreamt of having. We believe that everybody is the authority on their own lives and that it's within their reach to live each day fulfilled, contented, and driving impact in their communities. We're just here to help you out and give you a boost of energy as you go about making the world a better place. 

Our Roots

After several years of writing for men's lifestyle brands, Blake Reichenbach, our owner and managing editor, got tired of seeing only one type of man portrayed in the content he was tasked with writing. The "marketing persona" he always got from employers was pretty much the same from brand to brand. 

The persona was white, tall, muscular, college-educated, and affluent. He lived in major cities, like Los Angeles or NYC. His sexuality was never explicitly defined– even if the brand new most of their customers were in the LGBTQ+ community. He was apolitical. 

While there's nothing inherently wrong with any of these things, it's a pretty small box to put manhood and masculinity in. That small box made Blake claustrophobic. He was tired of seeing his content for guys with dark skin edited out of existence. He grew bored with seeing plus-size guys rewritten to– at most– be average; he grew angry with seeing "average" being coded to mean thin or athletic. Not to be melodramatic, but a piece of his soul died every time he wrote about queer culture only for an editor make it heteronormative.

He wanted to write for a publication that left the box of masculinity open. When he couldn't find one, he created one. Thus, Self-Himprovement (formerly known as BlakeWrites) was born. 


A Place for Hims, Thems, Hers, and Xirs 

While our audience is predominately male and we primarily write about issues affecting masc-identifying folks, we also think that our content is right for, well, anybody. Regardless of what you were assigned at birth or labels you use/ don't use– you're welcome here! 

We fully recognize that we have room to improve and can do more to showcase even more voices and experiences, and that's something we're actively working on. In particular, we're working hard to build up enough revenue to pay more trans voices, nonbinary voices, and BIPOC voices to contribute to our platform. 

In the meantime, if you're interested in other ways you can contribute, consider submitting this brief questionnaire to contribute to our research on shame or submit a letter to the editor. 

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