Self-Himprovement All Articles – Fitness, Wellness, and Lifestyle Product Review Ethika Men’s Underwear Review | Why I’ve Worn My Ethika Trunks for Three Years
Ethika: More Than Just An Underwear Company
Summary & Key Takeaways
- Ethika positions itself as a lifestyle brand rather than an underwear company.
- The brand features diverse bodies in its advertising and focuses on people who are making waves within their communities.
- Ethika’s style strength is its abundance of innovative designs.
- The quality and comfort of the brand’s underwear is a standout feature.
- Ethika’s price point is middle-of-the-road.
At first, I was a bit incredulous about their underwear. They didn’t seem to emphasize the comfort and quality of their products, and I got the impression that the core of their marketing campaign was, “look, we’re edgy, and we hire edgy artists to make the designs for our underwear.” It had bro culture vibes. Okay. Go ahead and remind me not to judge a book by its cover. The more I’ve followed their brand, the more impressed I’ve been with their culture and products. I now understand what I once interpreted as overly bro-focused as being more like “no f*cks to give.” Ethika has been making a splash in the underwear industry for good reason. Their underwear is amazing, they feature diverse bodies in their advertising, and they’re not trying to sell their underwear on raw sexual energy. Instead, they’re making waves by focusing on the people who are also making waves within their communities, no matter how big or small those communities may be, and who happen to be wearing their underwear.View this post on InstagramThe concrete side of Hawaii. @evanmock #ethika ⠀⠀⠀⠀⠀⠀⠀⠀⠀
A post shared by Ethika (@ethika) on
Underwear Style- How Does Ethika Men’s Underwear Look?
I’ll start by discussing their style since, in my opinion, it’s a bit of a mixed bag.Style Strength: Innovative Prints
For starters, Ethika’s biggest style strength is its abundance of designs. They work with a variety of brands and artists to come up with some really cool graphic prints. They are unique, and you’re unlikely to find similar designs elsewhere. Plus, their underwear can introduce you to some really cool artists to follow, which is always a plus.Style Weakness: Limited Options in Cut, Few Options for Toned-Down Prints
That said, when I find an underwear brand I particularly like, I want to get a few different pairs and styles of underwear so I can wear them for different occasions. The emphasis on graphic print is great for casual daily wear, workouts, and lounging at home. It’s not always great for date night or other instances where you want underwear that’s sexy and sophisticated. On top of that, they don’t carry brief cuts or shorter trunks. They have their “Mid” line, the length of a conventional trunk, but they’re still fairly long and modest. It makes it easier for the awesome prints to be shown off, but if you want something shorter to wear under tighter pants or shorter gym shorts, you may lack options. Ethika’s lack of brief options is a detractor for me. Still, their trademark slim waistband that sits flat against the skin and their minimalist-yet-eye-catching stitching are both fantastic accents and give their underwear a clean, sporty look.Underwear Quality and Comfort- How Does Ethika’s Underwear Feel?
Let’s shift from what I like least about Ethika’s underwear to what I like most: its quality and comfort. When you first grab a pair of their underwear, they feel like athletic wear. They’re primarily made of sleek, thin fabric and have a narrow waistband that fits flush against the skin. The first pair that I bought was the Modal- Navy Gold Lurex. Modal is one of those fabrics that you need in your underwear drawer. It feels very silky and smooth to the touch. When blended with elastane, like in Ethika’s underwear, it fits snugly against the skin, holding everything in place and maintaining its shape really well.This Underwear Is Very Comfortable and Doesn’t Get Bunched Up Under Jeans
The result is silky underwear that holds its shape well and doesn’t get bunched throughout the day. From when you put them on to when you take them off, they will remain flush with your skin and aren’t a problem under your pants, whether you’re in gym shorts or a three-piece suit. I’d know. I’ve worn mine under both.Price- How Much Does Ethika’s Underwear Cost?
When it comes to price, Ethika is middle-of-the-road. They’re not as expensive as a luxury brand like Atelier Traditionnel, but they’re also expensive enough that you’re not going to want to buy more than a pair or two at a time unless you’re really into splurging on underwear. For example, the modal trunks that I bought retail for $26. Luckily, I bought them during a promotional sale, so I only paid $18 for them. Still, when I went to buy more to add to my collection (a sign of how I feel about their quality), I was disappointed to see how much it would cost to add multiple pairs to my underwear drawer. So, if you find Ethika on sale or go to their website during a promotional period, don’t be afraid to stock up and get several pairs. You’ll be glad you did, especially once they return to the normal price.View this post on InstagramPuttin’ that work in. @chevywoods #ethika
A post shared by Ethika (@ethika) on